Marketing & Communications Manager

Position Title: Marketing and Communications Manager

Reports to: Executive Director of the LGBT Community Center of Greater Cleveland

Salary Range: $45,000–$49,000 annual

Type: Fulltime, Benefits Eligible, Non-Exempt

Essential Job Functions

Dynamic Communications

  • Design, develop, execute and manage collateral for all organizational initiatives, including print and electronic materials. Collaboratively identify needs for The Center staff to establish comprehensive communication plan for Center-led initiatives.
  • Create thoughtful, educational and engaging content to ensure current and prospective donors are informed of our work and invited to attend both programming and giving events.
  • Enhance stewardship of philanthropic contributions by creating content for follow-up campaigns to donors and volunteers.
  • Curate and disseminate all official press releases, media alerts and informational documents to the wider community. Serve as the main point of contact for all media and determine how to address all media requests. Lead all media outreach and events, including public relations efforts and on-site interviews. Track media coverage and manage and work to expand an established media database.
  • Create and maintain a content calendar for bi-monthly newsletters, which includes making graphic design element and template updates. The marketing and communications manager is also responsible for scheduling the delivery of newsletters, in addition to eblasts as needed. Assess delivery metrics, including opt-outs and response, open and click-through rates, and make content decisions based on those metrics.

Web and Social Media Presence

  • The communication director serves as the web content manager, creating and updating copy and graphics for The Center website. Utilizing assessment tools, such as Google Analytics and Siteimprove, the marketing and communications manager will track pageviews, bounce rates and time spent on pages, as well as identify user experience improvements.
  • Manage existing social media platforms and identify new opportunities. Create and curate compelling content calendars and campaigns reflecting The Center’s excellence and mission. Lead social strategy and ensure that posts resonate with all of The Center's audiences and align with The Center’s marketing and communications goals. The marketing and communications manager will manage all operations, including content development, photography, video, the Canva account, posting and responding to both public and private messages, maintaining a 100% response rate. Analyze social media metrics for each channel and develop monthly monitoring reports to assess engagement, reach and other factors to position all social media platforms for continued growth.
  • Manage, execute and quantifiably assess Google Ad, Facebook ad and LinkedIn ad performance, while subsequently enhancing both the exposure of The Center and multiple philanthropic activities and fundraising campaigns.

Leadership

  • Establish meetings with The Center staff to determine communication needs, strategy, schedule and opportunities for assessment of executed work.
  • Serve as main staff liaison with Board Communications Committee and establish monthly meeting schedule, agenda, minutes and follow-up items needed to move all communication efforts forward.

Skills and Qualifications

 Required

  • Bachelor’s degree or equivalent experience in communications, marketing, business, nonprofit management or a related field
  • Two to four years of experience in development, marketing and/or communications
  • Exemplary written and verbal communication skills
  • Experience with database management
  • Professional experience with social media channels, content management systems and email communication tools
  • Proficiency in Microsoft Office and Adobe Suite, including Photoshop and InDesign
  • Ability to tackle multiple tasks in a timely and effective manner
  • Excellent organizational skills and attention to detail—the right candidate must be exceptionally thorough and detail oriented.
  • Ability to work both independently and in team settings within an office environment
  • Ability to work in a fast-paced environment and engage with a diverse population of guests and partners
  • Mindfulness related to social justice–oriented work and past experience writing and communicating about marginalized communities

Preferred

  • Experience in a nonprofit environment
  • Experience with various development techniques (such as donor cultivation, solicitation and stewardship)
  • Experience with graphic design, specifically InDesign and collateral development
  • Experience with SEO

To apply, please submit a cover letter, resume and writing sample to [email protected].

The Center is an equal opportunity employer that values diversity and inclusion. Qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity/expressions, national origin, disability status, protected veteran status or any other characteristic protected by law.

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LOCATION

6705 Detroit Ave.

Cleveland, Ohio 44102


216-651-5428

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BUILDING HOURS

Sunday: Closed

Monday: 10am - 8pm

Tuesday: 10am - 6pm

Wednesday: 10am - 8pm

Thursday: 10am - 8pm

Friday: 10am - 8pm

Saturday: Closed

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